Avez vous déjà observé un panneau publicitaire en vous disant « Je me demande combien la compagnie a payé le photographe pour faire cette photo? ». Je le fais tout le temps, sans arriver à une réponse précise. Jusqu’à maintenant.
Jess Dudley, producteur chez Wonderful Machine, nous informe des coûts reliés à une campagne publicitaire pour photographier une voiture. Fixez votre trépied solidement, car les chiffres pourraient le faire vibrer! À noter que l’article est en anglais.
Article original : APhotoEditor
The photographer and I settled on $2,500.00/shoot day for his basic creative fee. But what about the licensing fee? There were some factors to consider. The agency and the client were both pretty big players. The client was going to get a lot of use out of the pictures, and they stood to gain a lot from them, all which suggested a solid fee. Applying slight downward pressure on the value was the fact that the photographer didn’t have a long track record with automotive advertising, the spontaneous nature of the shoot made the campaign a little risky for the client, and this campaign was only one of several that they were producing for that brand. After consulting my usual pricing guides and agency contacts, I chose to price the first 20 images at $80,000 (effectively $4,000 each), with the option of the next 10 at $3,000 each and the 10 after that at $2,000 each.
Via PetaPixel